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"Your
tips on branding,
cleanliness, and just putting the customer's interest first are all
exactly what needs to be shared with the world of Internet marketing." — Willie Crawford
Use 'Pluck' To Win More Customers And Keep Their Loyalty And Trust
'Pluck Forever!' By Patrick Pretty Shows You How To Sell Products Online While Avoiding Hype
Dear Friend, Perhaps you know me as a co-author of "20 Ways To Make $100 Per Day Online." It has been one of the most successful eBook launches of 2007. Thousands and thousands of customers worldwide are enjoying the publication and benefiting from its "No-Hype" instruction and sales presentation. "Hype" is seriously overrated. That's why I used "pluck" when I wrote the sales copy for "20 Ways." "Pluck" puts customers at ease. "Hype," on the other hand, puts instant strain on a business relationship because it places customers on the defensive even if they decide to buy. Customers enter the relationship expecting to be disappointed — and so often they are. Lots of bad products are sold persuasively. A good number of them probably are cluttering up your hard drive even as we speak. The funny thing about "hype" is that it begets even more "hype." Perhaps it's showing up in your own sales copy because you've internalized it after being exposed to it for so long. Something may be missing from your sales copy if you're not regularly converting website visitors into customers and subscribers. The same is true if you're getting some sales but not as many as you expected. What's missing in many cases is pluck, words that define who you are and why customers can feel good about doing business with you. If you're using "hype" to sell your Internet Marketing products, chances are good that your customers are yawning. They've seen it all before — all the screaming headlines, all the outrageous claims. Many customers simply tune it out. "Pluck Forever! How A Simple Five-Letter Word Can Super-Charge Your Online Sales" shows you what pluck is and how you can use it to separate yourself from the competition. Pluck gets your sales copy noticed. It's something you should use in all of your writing — from articles and Blog posts to News Releases and emails to your list. Dr. Mani
And Willie Crawford On
I've been highly impressed by the need to establish and build a credible brand, even in the impersonal online marketplace — but didn't know it was so 'easy' when you use PLUCK! The phrase I had used until now was 'Be Different' — but this word, 'Pluck,' has a nice ring to it ... and Patrick's ebook shows exactly how to tap into the 8 Principles of Pluck, and implement it in your brand, your blog, your news releases and your sales letters. Truly insightful ebook — and truly 'different'... it's got PLUCK! Get it — and get pluck yourself! Dr. Mani
Pluck Forever is a terrific product. You do an excellent job of explaining how to use copy that touches the reader on an emotional level without resorting to hype or insulting the reader. Your tips on branding, cleanliness, and just putting the customer's interest first are all exactly what needs to be shared with the world of Internet marketing. Willie Crawford WHAT MAKES "PLUCK" DIFFERENT?
Pluck is a positive appeal to your customers' intelligence. Unlike hype, a manipulative, negative appeal to your customers' fears, pluck makes customers feel "right" about making the choice to buy your products or services. Use pluck in your copywriting to build relationships and strengthen your ties with customers. "Pluck Forever! How A Simple Five-Letter Word Can Super-Charge Your Online Sales" is not "dry" reading, despite the fact it covers a very serious topic. It's not just another copywriting guide for Internet Marketers. It seeks, rather, to instill the "pluck mind-set" to help you increase conversions with your sales letters. "Pluck Forever!" will walk you through the methods I use to cultivate relationships with customers while building my brand and expanding my business. Inside you'll see examples and illustrations of pluck and read about:  How I gained hundreds of new subscribers with a single, plucky ad.How to suggest a "negative" so customers will embrace the positive.How humor can help you forge a bond with customers.How branding can help you increase sales.How Blog posts and News Releases can help you drive sales and distinguish yourself from the competition.The "Eight Principles Of Pluck" and more!
CUSTOMERS WANT TO FEEL SAFE Also inside "Pluck Forever!" is a link to a classy, FREE report you can use to build your customer list. It's a "win-win" report that shows you how to protect your PayPal account in the age of the online scammer. You'll benefit from this report. So will your customers when you pass it along to them. You'll likely feel charmed and amused as you read "Pluck Forever!" But some sections also may cause you to pause and think — perhaps even react with some frustration — as you recognize that some of the sales techniques you've learned may be hurting you more than they're helping you. This 47-page eReport very well may inspire you to establish your own unique signature in the highly competitive world of Internet Marketing. Use it to help shape your thinking and take advantage of your own creativity to separate yourself from the noisy pack. The most important thing you can do to increase your earnings online is ensure your customers feel safe about doing business with you. "Pluck Forever!" will help you do just that. Use the "Eight Principles Of Pluck" explained in the report and fashion them into your own success plan. Pluck is a "must-have" skill whether you sell your own products, Affiliate products or both. Your use of pluck demonstrates to customers that you're serious about business and are in it for the long haul, that you're not just throwing something against the wall and hoping it will stick. Pluck and branding are critical to your success. Use both beginning today to put your personal stamp on the world of Internet Marketing. Your customers will thank you for it. And because you've demonstrated a commitment to excellence and concern about helping your customers succeed, you'll be positioned to earn repeat business. Use Pluck Forever, Friend! Your Friend, Patrick Pretty
 Patrick Pretty, Writer, Poster Model, Saturday Morning TV Star.
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